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Corporate Social Responsibility

Beauty Has Always Gone Beyond Appearances.

At Depilex Group, beauty has always gone beyond appearances. Guided by the belief that "success means nothing if it isn't shared," our founder Masarrat Misbah has instilled a deep sense of social responsibility into everything we do. Our CSR efforts span three key areas: women’s empowerment, community uplift, and sustainability — all rooted in compassion, dignity, and positive change.

Smileagain Foundation

Restoring lives with dignity for survivors of acid and burn violence.

Community Engagement

Empowering underprivileged women through skill, scholarships, and outreach.

Sustainability

Redefining beauty responsibly through eco-conscious salon practices.

Depilex Smileagain Foundation

Restoring Lives with Dignity.

Founded in the early 2000s, the Depilex Smileagain Foundation (DSF) is our most powerful humanitarian initiative, supporting survivors of acid and burn violence — primarily women. What began with one encounter between Masarrat Misbah and a young acid burn survivor has become a life-changing movement.

DSF provides:

  • Medical care and reconstructive surgeries (through local and international doctors)
  • Psychological counseling & group therapy
  • Vocational training in beauty and other skills
  • Employment opportunities, sometimes within Depilex salons
  • Advocacy & awareness for stronger legal protections

To date, DSF has helped hundreds of survivors reclaim their confidence, independence, and futures. We proudly commit a portion of our profits, training facilities, and volunteer hours to this cause. Every Depilex visit contributes to turning “tears into smiles.”

"Turning tears into smiles, one survivor at a time."

Community Engagement

Empowerment Through Opportunity

Beyond DSF, we run several community outreach programs that empower underprivileged women and uplift marginalized communities.

"Empower one woman, and you uplift an entire family, community, and future."

Sustainability

Redefining Beauty Responsibly

We’re deeply committed to reducing our environmental impact and creating a greener, cleaner beauty industry.

Our sustainability actions include:

  • Eco-friendly product use (natural, cruelty-free, and local brands)
  • Salon waste reduction (recycling, reusable materials, efficient product usage)
  • Energy-efficient infrastructure (LED lighting, solar panels, smart appliances)
  • Sustainable salon design (reclaimed wood, indoor plants, natural light)
  • Client engagement (eco-tote programs, bottle return discounts)

We’re also training staff in “Green Salon” practices and celebrating eco-conscious branches internally. This journey is evolving — and we’re working toward audits and partnerships for even greater environmental impact.

Beauty That Gives Back

Beauty isn't just what we do in the mirror — it's the lives we touch.

At Depilex, beauty is not just about what we do in the mirror — it’s about the lives we touch, the confidence we restore, and the planet we protect. Every salon visit, training session, and campaign is part of a greater purpose.

Pakistan's largest chain of salon and spa services, education institutes, and CSR initiatives — uplifting beauty since 1980.

Explore

Building # 271, CCA, Sector FF
DHA Phase 4, Lahore, Pakistan
+92 (0)423 569 4233
[email protected]

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Designed with care, in Pakistan.