About us
About us
At Depilex, we’re in the business of celebrating YOU!
We pride ourselves as being one of the pioneers of the salon/beauty industry in Pakistan. We create environments to enhance your wellbeing and express your individual style by providing bespoke, top-quality hair and makeup services amidst state-of-the-art self-developed tools and facilitations; all while giving back by actively supporting self-founded comprehensive CSR agendas.
Over the years, Depilex has gained greater expertise and wider exposure in each of its specialized service areas. Depilex is passionate and takes pride in providing its customers with the best in Customer Service, Professionalism and Expertise. Hence, it is always at the forefront of Hair, Beauty and Fashion trends in Pakistan. Hard work, consistency in high standards and the fact that Masarrat Misbah (CEO) is well versed and internationally qualified in this field are the main reasons for the success achieved by Depilex.
We continue to innovate and expand through the industry. We’ve established ourselves a reputable / multiple award-winning group with extensive experience & coverage with diverse opportunity and multiple support avenues complete with a bespoke home-grown franchising framework like none other! – Welcome to the Depilex Group.
This timeline encapsulates our companies birth moving forward to 2020. Right from the get-go we have been fortunate to experience rapid growth moving into our ongoing innovations and product/service expansions which have established us as authorities in our respective fields.
The model
Depilex is a well-styled machine. Our beautifully crafted business model is designed to achieve reliable and consistent results. While there are many aspects that make the Depilex franchise special, the following qualities are some of our Franchisees’ favorites.
Simple
We take pride in being an established franchise with a strong brand presence. Our proven plan eliminates guesswork and offers a reliable path to success. With decades of experience, everything Depilex related is our “exper-tease,” showcasing our expertise in the industry.
Satisfying
we believe that every day is an opportunity for a feel-good experience, no special occasion required. Our foundation is based on enriching the lives of everyone involved, from our valued guests and talented stylists to our dedicated franchisees. Our business model ensures that all parties feel satisfied and fulfilled in their journey with us.
Strategic
Depilex goes beyond beauty; we are strategically positioned to meet growing customer demands within the wellness and self-care industries. We have established a strong foundation for a business that is designed to adapt to the needs of both our guests and Franchise Owners.
Testimonials
The team
Meet the Depilex Team: Creators of Beauty & Fashion. Our experts bring innovation and elegance to life. Discover the faces behind Depilex who redefine industry standards and embody our vision for beauty and fashion.
Masarrat Misbah
Masarrat Misbah, born on November 25th, 1959, in Karachi, Pakistan, spent her formative years completing her education in her hometown. Among the plethora of salons in the country, one name stands out on an international scale – Depilex. Synonymous with health and beauty in Pakistan, its reputation owes much to Masarrat’s iconic status in the field. Over the course of 40 years, her unwavering commitment, dedication, and remarkable skill have earned her a place of trust and reverence.
Reflecting on her eventful journey, spanning four decades, Masarrat witnesses her profound impact on the world of Depilex. Her innovative approach and visionary concepts have not only propelled her success but have also catalyzed the growth of the beauty business in Pakistan, contributing significantly to the flourishing realms of Pakistani fashion and beauty. Pioneering the industry, Depilex embarked on a mission to redefine the landscape. Masarrat, with her extensive beauty therapy training, remains dedicated to furthering her education, ensuring the knowledge she acquires is imparted to her team and students.
Undertaking the challenging task of introducing and popularizing new products in the market demands finesse, a feat Masarrat has mastered gracefully. Her leadership has not only forged a path but also brought transformation, solidifying her as a beacon in the realm of beauty and business.
Redah Misbah
Redah Misbah is an accomplished professional in the field of beauty and cosmetology. She completed her studies abroad in 2008 in London and gained expertise in cosmetic science and cosmetology. Her educational journey includes obtaining professional degrees from renowned institutions such as Vidal Sassoon and Ray Cochrane Beauty School, where she graduated with honors.
One of her notable achievements was representing Ray Cochrane Beauty School at the CIDESCO convention held in Greece in 2006. This suggests that she was recognized for her skills and knowledge within the beauty industry even before taking on her leadership role.
Additionally, Redah Misbah expanded her expertise by acquiring a professional diploma in special effects makeup from Joe Blasco in Orlando, Florida. This specialization in special effects makeup demonstrates her commitment to diverse aspects of the cosmetology field.
Redah’s aspiration to take over her mother’s Beauty Empire has been realized, as she assumed the role of Director and Head Creative Stylist at Depilex in 2009. Leveraging her professional educational background, along with her keen eye for quality and style, she has been successful in leading the brand.
Upon her return from London, Redah Misbah has been instrumental in curating various artistic bridal and fashion shoots, many of which have gained recognition in Pakistan’s top beauty and fashion magazines. She has also taken charge of hair and makeup teams during fashion weeks, showcasing her leadership skills and creative prowess. Furthermore, she has conducted individual hair and makeup shows for Depilex, highlighting her ability to craft and execute innovative beauty concepts.
Starting her journey at the age of 20, Redah Misbah has achieved remarkable milestones in the beauty and cosmetology industry. Her education, experience, and creative vision have positioned her as a prominent figure in the world of beauty, both nationally and internationally.
Nighat Misbah
Nighat Misbah, a graduate of MBBS from Sindh Medical College in Karachi, embarked on her career as a medical professional. However, her journey took a creative turn, leading her to Depilex, where she flourished as a remarkable makeup artist. Armed with makeup courses from prestigious institutes across Europe and the US, her medical background added a unique dimension to her expertise. This blend allowed her to deeply comprehend her clients’ needs and deliver exceptional makeup, skincare, and consultation services.
As the head of the Karachi salon and institute, Nighat has effectively overseen operations and served as the regional leader for Depilex branches in Karachi. Her extensive portfolio is a testament to her versatility, reflecting her ever-evolving style. Dr. Nighat Misbah’s dynamic career path showcases her ability to seamlessly transition from medicine to the world of beauty, leaving an indelible mark on the industry.
Hafsa Haseeb
Hafsa Haseeb, a seasoned HR consultant, is a fresh addition to the Depilex team. Since 2013, she has taken charge of customer care and institute operations at Depilex Bahadurabad, working closely alongside Nighat Misbah. Guided by Nighat’s mentorship, Hafsa has crafted impactful strategies for salon enhancement, personnel growth, and efficient vendor management.
Hafsa’s educational journey led her to Penn State University, where she specialized in labor employment relations. Armed with this knowledge, she ventured into the corporate realm, contributing her expertise to renowned Fortune 500 companies in the US such as Cole Haan, NIKE, and McKesson. During her time in the US, Hafsa’s influence extended to OPEN Atlanta, an organization dedicated to Pakistani entrepreneurs and professionals. She actively organized business conferences and held significant leadership roles within OPEN.
Hafsa’s dedication earned her a coveted spot in City and Guilds’ TOT training in Sri Lanka, conducted by Skills International. The successful completion of this course led Depilex Institute Karachi to host City and Guilds Diplomas and Awards, an honor showcasing Hafsa’s commitment to elevating industry standards.
Depilex Institute Karachi stands as Sindh’s pioneering platform for international beauty programs, thanks in part to Hafsa’s coordination efforts with IDSP, ILO, and the Vocational Training Institute in Korangi. With her graduation from the esteemed Paul Mitchell School in the USA, Hafsa has now taken on the mantle of leading Depilex operations in the USA. Her journey is a testament to her expertise and dedication in fostering growth and excellence within the beauty industry.
Awards & Recognition
Discover the reason behind our shining reputation. We take immense pride in showcasing the numerous awards and accolades that recognize our dedication to excellence. These accolades are a testament to our unwavering commitment to providing top-notch products/services and exceptional customer satisfaction. Take a look at the recognition we’ve earned.
- Sunsilk Award, 1983
- Different Awards by Rotary Club, 1980-2010
- Bolan Award, 1994.
- National Film Award, 1995.
- PTV Best Makeup Artist Award, 1997.
- Nigar Award, 1999.
- The Citizen Award for Excellence, 2002.
- National women Award, 2003.
- Gymkhana Beauty & Skin Care, 2003.
- Genoa: Una Donna Fuori Dal Coro (A Woman Who Is Superior Amongst Other Ladies Due To Her Excellent Deeds and Good Work), Italy 2004.
- Awarded by the Governor of FVG, region in Trieste, Italy 2004.
- Awarded by Teresa Nannarone and Stephins Pexxapne (President of Dell Aquila Region), Italy2005
- Excellence in Entrepreneurship & Social Work, 2005.
- Fatima Jinnah Medal, 2005.
- Awarded by Mr.Adriano Labbuci President of Rome Province, Italy 2006.
- Women Excellence award by Sindh Government, 2006.
- National Arts & Beautician Recognition by UN, 2006.
- Women Excellence Award, 2006.
- ILO Award for Best Philanthropist, 2007.
- ATV Award, 2008.
- Civil Services Academy Award, 2009.
- Pakistan Air Force Women Association Award, 2010.
- Presidential Award (Pride of performance), 2010.
- Human Rights Best Performance Award, 2010.
- Benazir Shaheed Gold Medal, 2011.
- Pakistan Navy Women Association Award, 2011.
- Wonder Women Award by National Hero Foundation, 2012.
- Hazrat Khadija Tul Kubra Award, 2012.
- Ladies Fund Event Award, 2013.
- Hum Award, 2013.
- Agahi Award, 2015.
- Lux Life Time Achievement Award, 2015.
- New Age Leadership Award, 2015.
- Woman of Inspiration Award, 2016.
- International Women’s Day Award, 2016.
- Tie Crazy Award, 2016.
- Pakistan Society for Training and Development Award on 9th WIBCON, 2017.
- Huqooq-e-Niswa Award, 2017.
- Award presented by USAID 2018
- Women Excellence Award by Youth Revolution CLAN 2018
- Best Women National Award 2018 presented by PFUC.
- WIO & APCAA Lifetime Achievement Award International women’s day 2018
- Youth Got the Power award 8th March 2018
- Global Women’s Award by WIO APCAA, International Women’s Day 2018
- Ladies Fund Millennial Masterclass Award 2018
- Excellence in Humanity Award at the 6th Hum TV Awards, Canada- 2018
- Best Woman Award by Youth Empowerment Society- 2018
Educational Institutes
- Waterloo University, Canada
- Wilfred Laurier University, Canada.
- University of the Punjab, Lahore
- LCWU- Lahore College for Women University
- Fatima Jinnah Women University, Rawalpindi
- Lahore University of Management Sciences
- GC University, Lahore
- IBA Karachi University
- University of Engineering and Technology, Lahore
- Liaquat University of Health Sciences
- International Islamic university
- University of Central Punjab
- Information Technology university
- National University of Communication and Engineering Sciences
- West of England College
- Kings College, UK.
- St. Joseph College
- Govt. Jinnah Degree College, Lahore
- Forman Christian College, Lahore
- Dar-e-Arqam College
- Agha Khan Social Board of Welfare
- Women Empowerment through Higher Education Entrepreneurship and Socioeconomic Development
- Comsats Institute of Information Technology
- Queen Mary College, Lahore
- Lahore Grammar School System
- Beaconhouse School System
- AES School of Girls
- The City School
- Forman Christian College
- College of International Skills Development
- Govt. Degree College for Women, Lahore
- Government APWA College For Women
- SZABIST, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi
- Najma Ladies Club, Sialkot
- Paigham-E-Pakistan: Inclusive Islamic Society Peace Building and National Cohesion
- University of Engineering and Technology, KSK
- North-West General Hospital and Research Center