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Depilex Group - CSR

Corporate Social Responsibility (CSR)

At Depilex Group, beauty has always gone beyond appearances. Guided by the belief that "success means nothing if it isn't shared," our founder Masarrat Misbah has instilled a deep sense of social responsibility into everything we do.

Our CSR efforts span three key areas: women’s empowerment, community uplift, and sustainability — all rooted in compassion, dignity, and positive change.

Depilex Smileagain Foundation: Restoring Lives with Dignity

Founded in the early 2000s, the Depilex Smileagain Foundation (DSF) is our most powerful humanitarian initiative, supporting survivors of acid and burn violence — primarily women. What began with one encounter between Masarrat Misbah and a young acid burn survivor has become a life-changing movement.

DSF provides:

  • Medical care and reconstructive surgeries (through local and international doctors)
  • Psychological counseling & group therapy
  • Vocational training in beauty and other skills
  • Employment opportunities, sometimes within Depilex salons
  • Advocacy & awareness for stronger legal protections

To date, DSF has helped hundreds of survivors reclaim their confidence, independence, and futures. We proudly commit a portion of our profits, training facilities, and volunteer hours to this cause. Every Depilex visit contributes to turning “tears into smiles.”

Learn more or support at depilexsmileagain.com

Community Engagement: Empowerment Through Opportunity

Beyond DSF, we run several community outreach programs that empower underprivileged women and uplift marginalized communities.

Key Initiatives Include:

  • Free Beauty Training Scholarships: Reserved seats in Depilex Institutes for deserving women unable to afford tuition.
  • Anis Fatima Scholarship Program: A fully-funded intensive training and placement pathway for high-potential candidates.
  • Community Beauty Camps: Free grooming sessions in shelters, underserved schools, and women’s prisons — offering dignity and self-care.
  • Health Awareness Drives: From breast cancer education to blood donation partnerships, we support holistic well-being.
  • Government Collaborations: With bodies like PSDF, TEVTA, and NAVTTC, we deliver certified beauty training and develop employable skills.

Each effort is built on a simple belief: Empower one woman, and you uplift an entire family, community, and future.

Sustainability: Redefining Beauty Responsibly

We’re deeply committed to reducing our environmental impact and creating a greener, cleaner beauty industry.

Our sustainability actions include:

  • Eco-friendly product use (natural, cruelty-free, and local brands)
  • Salon waste reduction (recycling, reusable materials, efficient product usage)
  • Energy-efficient infrastructure (LED lighting, solar panels, smart appliances)
  • Sustainable salon design (reclaimed wood, indoor plants, natural light)
  • Client engagement (eco-tote programs, bottle return discounts)

We're also training staff in “Green Salon” practices and celebrating eco-conscious branches internally. This journey is evolving — and we're working toward audits and partnerships for even greater environmental impact.

Beauty That Gives Back

At Depilex, beauty is not just about what we do in the mirror — it’s about the lives we touch, the confidence we restore, and the planet we protect. Every salon visit, training session, and campaign is part of a greater purpose.

Join us — as a customer, partner, or changemaker — in using beauty as a force for good.

Contact our CSR team to collaborate or support an initiative.

  • Highlight video of DSFs work or TVC or documentary

Get in Touch

Depilex offers a franchise model built for growth – affordable, scalable, and supported by a 360° operational framework. Our franchisees enjoy:
Head Office

Depilex Group Head Office
Building # 271, CCA, Sector FF
DHA Phase 4
Lahore, Pakistan