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Our Journey Since 1980
Depilex began with a bold vision by Masarrat Misbah—to bring world-class beauty services to Pakistan. What started as a single salon in 1980 has grown into 90+ locations, a nationwide brand, and a pioneer in Pakistan’s beauty and wellness industry. Over four decades, we've expanded from salons to training institutes, franchising models, and social impact, setting trends and earning trust across generations. Our commitment to service, professionalism, and innovation remains the foundation of our success.
Masarrat Misbah
Founder and CEO, Depilex Group
Masarrat Misbah is a pioneer in Pakistan’s beauty industry and the visionary behind Depilex Group. With over four decades of excellence, she has redefined beauty standards in Pakistan and earned international recognition for her trailblazing work.
Masarrat launched Depilex in 1980 with a mission to elevate beauty services through education, professionalism, and innovation. Today, Depilex stands as Pakistan’s largest beauty salon network, a name synonymous with trust and transformation.
Her leadership extends beyond business. Masarrat founded the Depilex Smileagain Foundation, a nonprofit dedicated to rehabilitating acid attack survivors. Through her philanthropic work, she has given new life to hundreds of women, proving that beauty can be a powerful force for change.
Masarrat Misbah’s legacy continues to shape the future of the industry—with a relentless passion for excellence, community empowerment, and the belief that true success is shared.
She is a trailblazer in both the beauty and philanthropy industries in Pakistan. As the Founder and CEO of the Depilex Group, she has transformed the beauty landscape through innovation, dedication, and empowerment.
Beyond business, she is deeply committed to social change, founding the Depilex Smileagain Foundation to support acid attack survivors. Her journey reflects resilience, vision, and an unwavering commitment to uplifting others.
Redah Misbah
Director & Head Creative Stylist
Redah Misbah leads the creative vision at Depilex as Director and Head Creative Stylist. With a background in Cosmetic Science and Cosmetology from London, she has trained at prestigious institutes including Vidal Sassoon, Ray Cochrane Beauty School, and Joe Blasco’s School in the USA.
Since joining Depilex in 2009, Redah has reimagined beauty experiences across Pakistan. Her work has been featured in top fashion magazines and showcased at major fashion weeks. Under her direction, Depilex has launched iconic bridal campaigns, trendsetting services, and editorial collaborations that have elevated the brand’s image.
With her artistic sensibility and commitment to innovation, Redah continues to push creative boundaries while mentoring new talent and upholding Depilex’s reputation as Pakistan’s beauty trendsetter.
Dr. Nighat Misbah
Head of Depilex Karachi & Regional Director, Southern Pakistan
Dr. Nighat Misbah brings a unique fusion of medical precision and artistic mastery to Depilex. A qualified MBBS graduate from Sindh Medical College, she transitioned into beauty and cosmetology through advanced certifications from Europe and the USA.
As head of Depilex Karachi and regional director for southern Pakistan, Dr. Nighat has led the expansion of the brand while upholding the highest service standards. Her medical background enhances her understanding of skincare, making her a trusted authority in beauty consultation and transformation.
Dr. Nighat’s work reflects a dynamic blend of science, art, and empathy—delivering beauty solutions that are both effective and empowering.
Hafsa Haseeb
Director, Depilex USA & International Programs
Hafsa Haseeb is a seasoned HR strategist and the driving force behind Depilex’s expansion into the United States. A graduate of Penn State University in Labor Employment Relations, she has worked with global brands like Nike, Cole Haan, and McKesson.
Since joining Depilex in 2013, Hafsa has overseen customer care and institute operations in Karachi alongside Dr. Nighat Misbah. Her leadership helped bring City & Guilds certification to Depilex Institute Karachi, making it Sindh’s first platform for international beauty education.
She has also played a key role in training partnerships with IDSP, ILO, and VTI, and continues to uplift global standards through her work. As Director of Depilex USA, Hafsa leads operations with a focus on quality, growth, and cross-border excellence.
Our journey of excellence, innovation, and social impact has earned us 50+ prestigious awards and global academic recognition
Major Awards
Presidential Pride of Performance – 2010
Lux Style Lifetime Achievement Award – 2015
Excellence in Humanity – HUM TV (Canada, 2018)
Women’s Day Honors
Italy (2004–2006)
USAID (2018)
WIO/APCAA (2018)
National Honors
Bolan Award
Nigar Award
Fatima Jinnah Medal
Benazir Bhutto Gold Medal
Philanthropy & Leadership
Philanthropy Awards – ILO, Human Rights Council, Civil Services Academy, PAF Women Association
Entrepreneurship & Leadership – Wonder Woman, New Age Leadership, Tie Crazy, Agahi Award
Corporate Events
Depilex Group hosts annual franchise conferences, award ceremonies, and learning events to celebrate achievements, launch new initiatives, and strengthen bonds with our extended family of 1500+ employees and partners. These gatherings honor top-performing salons for their commitment to excellence and service, while empowering sessions led by Masarrat Misbah inspire the next generation of leaders. Each year, Redah Misbah shares a forward-looking vision, recapping milestones and presenting upcoming plans. The events also feature exclusive beauty showcases and brand launches, setting new trends in the industry. Beyond Depilex, our active participation in fashion weeks, expos, and charity galas reflects our global impact and dedication to community development.
Get in Touch
Head Office
Depilex Group Head Office
Building # 271, CCA, Sector FF
DHA Phase 4
Lahore, Pakistan
